Ecommerce Start to Success Course
Build & manage your profitable online store from scratch
Everything you need to know to launch, grow and scale your South African online store.
modules
10
Weeks of content
12+
SA Market focused
100%
Building an online store in South Africa is challenging. This course gives you all the tools to navigate and create a successful store.
Build a successful store
Analyse your customer needs and build a store that converts.
Get the right traffic to your store
Discover hoe to capture your ideal customer through SEO, social media and Google.
Create a roadmap that drives sales
Each module is designed to give you the tools to build your store and attract clients.
Avoid costly mistakes
Build your business on proven strategies, and avoid expensive lessons.
Everything you need to launch and scale
This course is designed to give your store a cohesive foundation from which you can scale, drive sales, manage orders, connect with customers and build your vision for the long-term.
Course overview:
Create the roadmap for your online store.
- Customer Journey Mapping
- Competitive Analysis & Market Research
- Product Research & Selection
- Brandkit & Logo Creation
- Creating a Unqiue Value Proposition
Turn your idea into a concrete business plan with products, branding and strategy
- Product images, titles and descriptions
- Supplier sourcing
- Store structure & navigation planning
- Page flow and keyword optimisation
- Integrations to be included
- Systems to consider
Build a professional, conversion-optimised online store that sells.
- Shopify account setup and configuration
- Domain selection and setup
- Theme selection and customisation
- Product page design
- Trust elements and social proof
Connect payment processors, logistics, accounting and essential plugins.
- Payfast, Paystack and Yoco
- The Courier guy and manual shipping integrations
- Xero accounting
- Inventory management systems
- Whatsapp business integration
- Email marketing tools (Mailchimp)
- Essential apps and plugins
- Managing fulfilment and distribution
- Handling returns and exhchanges
Get found on Google and Chatgpt and drive traffic to your store.
- Keyword research for SA market
- On-page SEO fundamentals
- Content SEO strategy
- Link building for E-commerce
- Product SEO
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Dominate local search and attract the right customers
- Google Business Profile setup
- Profile optimisation
- Managing reviews and Q&A
- Local SEO strategies
- Analytics
Drive targeted traffic and convert visitors into customer
- Email marketing and abandoned cart setup
- Google Ads for E-commerce
- Google Shopping campaigns
- Social media strategy
Track performance and make data-driven decisions and improvements.
- Google analytics setup
- Ecommerce tracking
- Shopify analytics
- Key metrics to track
- Data-driven decision making
Master your numbers and build a sustainable business.
- Cashflow management
- Inventory planning
- Profit margin analysis
- Break-even analysis
- Business cycle strategy and planning
- Growth capital planning
- Accounting
Scale from your first sale to a consistent revenue stream
- Conversion rate optimisation
- Customer retention strategies
- Building loyalty programs
- Automating operations
- System focus
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Meet you instructor
A course built by a South African, for South Africans.
On completion of this course, you will have:
A fully integrated online store on Shopify
A marketing engine to drive traffic and sales
Growth systems to optimise and scale your store
Join the waitlist
Be the first to know when the course opens. Get exclusive early-bird pricing.
Course Investment
Cost price
R5999
Tangible value delivered
R30,000
Revenue potential
Unlimited $$$
More than just a course
This is your opportunity to launch something that lasts. This course gives you all the tools to stay committed to your business success through powerful systems, accessible strategies and a supportive community.
Video Lessons
Step-by-step video tutorials, followed at your own pace.
Workbooks
Downloadable workbooks and checklists for every module.
Community Access
Connect with fellow SA entrepreneurs and get support.
Resource Libarary
Curated list of suppliers and providers.
Live monthly sessions
Live sessions where I answer your questions and challenges.
Direct Access
Contact us directly if you need assistance.
You should choose this course if you value:
Independance to manage your business operations online
Cost effective solution to testing your business idea
Long-term success that is sustainable over time
Expert guidance with specific SA-expertise
Step-by-step approach with clear outcomes
Frequently asked questions
Do I need any experience to take this course?
No! This course is designed for complete beginners. We start from the very basics and I guide you each step of the way.
What if I'm not tech-savvy?
You don’t need to be! We break down every technical step with screen-share videos, simple explanations, and step-by-step guides. Most students are surprised by how easy it is once someone shows them exactly what to do.
What if I already have some e-commerce experience?
Great! You can skip modules you’re already comfortable with and focus on areas where you need help.
Are payment plans available?
Yes! We offer:
- 3-month payment plan
- 4-month payment plan
Is this course specifically for South Africa?
YES! This is the key differentiator. Every lesson, every example, every strategy is designed for the South African market.
What equipment or software do I need?
You’ll need:
- Computer or laptop
- Reliable internet connection
- Shopify account
- Domain name
- That’s it! We recommend other tools in the course, but these are the essentials.
Checkout our additional offerings
Access our free resources, guides, and insights
Join the waitlist
Be the first to know when the course opens. Get exclusive early-bird pricing.