As a business owner, you’re already doing a lot.  Your time is stretched, your to-do list is endless, and somewhere in the middle of it all, your website is meant to be driving sales, engagement and connection. 

At Stitch, we work with businesses across many industries, and we see the same common website issues pop up again and again. Here’s a breakdown of some of the challenges you may be facing with your website and how to turn it into your most powerful business tool.

1. Your Site Loads Too Slowly

If your website takes longer than a few seconds to load, people will leave. Page speed affects both user experience and SEO, so it’s a double hit.

Quick fixes:

• Compress large images and videos

• Use high-quality hosting

• Minimise unnecessary plugins and scripts

2. It’s Not Mobile-Friendly

Over 70% of website traffic now comes from mobile devices. If your site isn’t optimised for smaller screens, you’re losing users before they even see what you offer.

What to do:

• Use responsive design

• Test across multiple devices

• Prioritise mobile navigation and CTAs

3. Visitors Don’t Know What to Do

Even beautifully designed websites can fail if they lack a clear user journey. If your visitors are confused about what action to take next, they’ll bounce.

How to guide them:

• Use clear calls-to-action (CTAs)

• Create a logical page structure

4. Your Copy Isn’t Converting

Design draws people in — but words get them to stay. If your website copy is vague, generic, or overly complex, it won’t connect.

Copy that works:

• Clearly explain what you do and who it’s for

• Speak to the problem you solve

• Keep it simple, compelling, and benefit-driven

5. You’re Missing Trust Signals

If someone lands on your website and can’t find proof that you’re legit, they’ll be hesitant to take action. Testimonials, reviews, and case studies build credibility.

Build trust by adding:

• Testimonials from real customers

• Case studies or client logos

• Social proof near your CTAs

6. It’s Not Converting Visitors Into Leads or Sales

If you’re getting traffic but no conversions, the issue could be your layout, offer, or tracking. Great websites are built to convert, not just to look nice.

To improve conversions:

• Rework your headline and CTA placements

• Make the next step obvious and easy

• Set up analytics to see where people drop off

Your website should be one of the hardest-working parts of your business. If it isn’t pulling its weight, it’s time for a redesign — not just to make it prettier, but to make it perform.

We offer strategic website design that focuses on more than just aesthetics. We craft websites that sell, convert, and grow with your business.