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Soft vs Hard Selling Online: What Really Persuades Your Customers
Hard selling is assertive and transactional. Read this now!Read more

How Local Businesses In South Africa Can Increase Website Leads
Local service businesses across South Africa understand they need a website and an online profile yet many business struggle to…Read more

How To Grow Community And Your Business
One of the most powerful business strategies is to build a community around your brand.Read more

Showcase Something Real: A Framework for An Authentic Website
Businesses often obsess over optimisation while overlooking the deeper cues that create real human connection.Read more

How To Incorporate Brand Values on Your Website and Why It Is Important
When done right, brand values become a competitive advantage. They shape your culture, drive loyalty and help you attract the…Read more

Feeling Lost? What To Do When You Need A Website
The moment you decide your business needs a website, you enter a space that feels part creative and part technical,…Read more

How To Utilise Surveys To Understand Your Customers’ Needs
Surveys are one of the most effective ways to gather feedback, identify areas for improvement, and ensure that your offerings…Read more

How To Improve Your Website Visibility With Backlinks
Search engines use links not just as votes of confidence but as signals of relevance, association, and credibility.Read more

How to Eliminate Friction Points on Your Website
Friction points often go unnoticed by business owners. For users, however, the smallest inconvenience can trigger hesitation or abandonment.Read more

How to Spark Customer Excitement Online and Cultivate Loyalty
Businesses that master the art of creating excitement online understand that shopper psychology is not simply about functionality or price.Read more

The Opportunity Cost That’s Slowing Your Business Growth
Time and focus are limited resources. When you spend them on tasks that others can do better and faster, you…Read more

How To Optimise the E-Commerce Customer Journey From Discovery to Loyalty
Each stage of the e-commerce customer journey presents unique opportunities to increase engagement, build trust and drive sales.Read more
